Revista OEconomica

Raluca-Georgiana ROBU, Maria GHEORGHE (NIŢU), Valentin COJANU, Alexia-Maria POPESCU - Between Opportunity and Dependency: The Evolution of Romania’s Trade with Asian Economies [Între oportunitate şi dependenţă: evoluţia comerţului României cu economiile asiatice]

Narciz BĂLĂŞOIU, Octavian-Dragomir JORA, Răzvan Marian PÎRCĂLĂBESCU - Romania’s Positioning and Room for Manoeuvre: The Dilemmas of Peripheral Adaptation in the New Indo-Pacific [Poziţionarea şi marjele de manevră ale României: dilemele adaptării periferice în noul Indo-Pacific]

Mădălina JURUBIțĂ - Redefining EU Trade Policy for an Age of Geoeconomic Rivalry: Strategic Autonomy, Security, and Resilience

Geicun MUSTAFA - Islamophobia as an Informal Trade Barrier: Reputational Risk and the Political Economy of Deglobalization

Hesam JEBELI-BAKHT-ARA - Racialized Capitalism and Economic Discrimination: The Case of Ethnic Labour Segmentation in Contemporary Europe

Articles on Issue Theme

Andreea STRÂMBU-DIMA

Academia de Studii Economice din Bucureşti

Agrifood products are sold both in modern retail stores, such as supermarkets, hypermarkets and discount stores, and in traditional retail, such as agrifood markets and small grocery shops. Unequal competition is felt between modern and traditional retailers, between Romanian and imported products, and between processed and unprocessed foods, especially since over 80% Romanians purchase their groceries in the modern retail stores. To help small farmers, and even small traditional retailers, this research identifies several customer segments and their characteristics, followed by some marketing solutions adapted to their specific profiles. Also, we have observed two particular trends: an increased importance given to the proximity of the stores, and an increase in online grocery shopping.

ŒCONOMICA no. 3/2021

Keywords: small agrifood producers, farmers, modern retail, traditional retail

JEL: E21, E23, F63, L10, L81, M31

Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective

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