Revista OEconomica

Raluca-Georgiana ROBU, Maria GHEORGHE (NIŢU), Valentin COJANU, Alexia-Maria POPESCU - Between Opportunity and Dependency: The Evolution of Romania’s Trade with Asian Economies [Între oportunitate şi dependenţă: evoluţia comerţului României cu economiile asiatice]

Narciz BĂLĂŞOIU, Octavian-Dragomir JORA, Răzvan Marian PÎRCĂLĂBESCU - Romania’s Positioning and Room for Manoeuvre: The Dilemmas of Peripheral Adaptation in the New Indo-Pacific [Poziţionarea şi marjele de manevră ale României: dilemele adaptării periferice în noul Indo-Pacific]

Mădălina JURUBIțĂ - Redefining EU Trade Policy for an Age of Geoeconomic Rivalry: Strategic Autonomy, Security, and Resilience

Geicun MUSTAFA - Islamophobia as an Informal Trade Barrier: Reputational Risk and the Political Economy of Deglobalization

Hesam JEBELI-BAKHT-ARA - Racialized Capitalism and Economic Discrimination: The Case of Ethnic Labour Segmentation in Contemporary Europe

Articles on Issue Theme

Daniel ŞERBĂNICĂ

Academia de Studii Economice din Bucureşti

In this paper we focus how the companies have started to examine their advertising system, including their media plannig, to find the potential leverage the ad’s brand has for extending into other categories or for building marketing relationships with other brands.
We deals with the roles of media, and we chronicle how the advertising exposure is a part of a company’s strategy.
This study represents an attempt to survey current knowledge concerning the issue of media when national markets go European and to propose tentative solutions.

ŒCONOMICA no. 4/2005

Keywords: media evaluation, media planning, advertising exposure

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